The Perfect V

Founded by Avonda Urben, The Perfect V is a luxury skincare line designed to help women feel confident about the most beautiful part of their body - the vulva and the “V.” Inspired by the Scandinavian woman’s lifestyle, The Perfect V takes an intimate approach to skincare, ensuring women have a positive experience and a positive body image of themselves. Since the “V” receives rougher treatment than anywhere else, from shaving and waxing to lasering, Urben created The Perfect V to revive, rejuvenate, and enhance its beauty.

Targeting an often overlooked area, The Perfect V skincare line addresses concerns such as ingrown hairs, dullness, and hyperpigmentation, which a bottle of body wash can’t handle. The Perfect V products offer essential care for the “V” while maintaining the skin’s natural protective barrier, revealing comfortable and healthy skin. The delicate and gentle formula of The Perfect V products aims to soothe, cleanse, and refresh the “V” area with ease, convenience, and discretion.

The Perfect V collection includes exfoliators, firming serums, beauty creams, and freshening sheets working to make your most sensitive area look and feel its best.